Tom Foremski takes issue with financial bias in reporting – particularly in regard to start-up coverage. In his opinion, “The only acceptable bias is a thirst for a great story and selecting the best startups to write about.” Notwithstanding the fact that we all bring bias to virtually everything we do, I agree with Tom on this issue: Financial bias tends to override even relationships.
Media coverage is very important for startups. It is how they gain respect in their community, it is how they can win investors, and it is invaluable in helping to recruit staff.
Positive media coverage will also help gain users of their products and services, providing valuable marketing services that could cost tens of thousands of dollars.
But the only reason media coverage of a startup and their product is valuable is that the media coverage is seen as a neutral third party — it has no financial bias in its reporting.
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