Last week I had the opportunity to listen to the live webcast by Chase Jarvis and Robert Scoble where they discussed The Future for Creatives. [The video is not up yet as of today, but it should be soon.] Robert and Chase covered, among other things, the role of technology in the creative process and I’ve been thinking all week about the fact that insight into technical possibilities frequently drives the creative process; especially in the Agency world that I inhabit.
Further, Robert talked much about the exciting technology now is that which works in context. It knows not just who we are and what we like, but where we are, where we are going, and what else we need to do along the way. It is Minority Report and Robert and Shel Isreal are collaborating again on a new book: The Age of Context: How it Will Change Your Life and Work.
I’ll be following along and thinking through the implications for the industry and my clients. I’d suggest you do the same.
And if you are in the Bay Area, Robert will be covering some of this and more on August 21st, 2012 at 6-8pm at Hult Business School. 1355 Sansome St. Put it on your calendar and watch sfama.org for the tickets which will go on sale soon.