A portmanteau formed from the words technology and panacea.
1. A technical solution that professes to completely solve a problem
2. A blog (technacea.com) dedicated to the idea that technology doesn’t solve problems – people do. Committed to exploring and examining the relationship between technology, people’s expectations, and how we use technology to better our circumstances and solve problems.
Bill Sanders the Managing Director and Sr. Consultant at Roebling Strauss, Inc., a digital project and management consultancy. The opinions expressed on this site do not necessarily reflect those of his clients.
Previously, Bill was a member of the Executive Committee and the VP of Project Management at Real Branding, a digital advertising firm in San Francisco.
While there, Bill oversaw Real Branding’s project and resource management practice, leading the team responsible for ensuring that both client projects and internal processes run smoothly and efficiently. His personal expertise and interest lies in systems analysis and integration—closing the gap between strategy and execution. In 2007, Bill was appointed to Real Branding’s Executive Committee, reporting to its Board of Directors.
Bill has amassed over 15 years of project management experience, 10 of which is specifically focused on digital marketing, ecommerce, large scale web development, integrated marketing, and social media. Prior to joining Real Branding, Bill served as the Director of Interactive Services & Project Management for Publicis Dialog, San Francisco. In addition he has held positions as a Principal and Sr. Consultant at ROCG Consulting, Executive Producer at Riverdeep, and as Manager of WebStore Operations at Mattel Interactive.
His client-side experience includes such organizations as U.S. Army Corp of Engineers, Crist Engineers, Mattel, Mattel Interactive, Broderbund Software, The Learning Company, and Riverdeep. His clients have included Sprint, HP, WebEx, Bermuda Board of Tourism, Calistoga, Unilever, Lipton, Disney, and Peet’s Coffee.