After an interesting discussion at ad:tech, Mike Pubentz forwarded me this New Yorker article by Malcolm Gladwell: How David beats Goliath. Gladwell’s conclusion in this article is that “When underdogs choose not to play by Goliath’s rules, they win…” This core truth was underscored by a recent acquaintance’s career update. I see her a couple… Continue reading Within the Rules: Outside the Box