General

Taming the Beast: Managing your Social Map Part I

Naturally, as a digital agency, we at Real Branding spend a fair amount of time educating clients and partners on social media. And of course many of us also take that into the realm of friends and family. More recently I’ve noticed that the questions are trending away from the “what is it?” category and [...]


Seth Godin recommending Click Fraud?

Seth Godin fired off a missive today on his blog encouraging us to click on ads when we are on websites whose content we appreciate - even if we aren’t interested in the offering.
“I never click on ads.”
It’s almost a badge of honor to say that. The subtext is, “I’m too smart/busy to waste my [...]


Domino’s Pizza Tracker: Now that’s a great idea!

Why on earth would someone living in North Beach order Domino’s pizza? Not that I have anything against Domino’s, but there are so many great Italian places and pizza parlors in NB that it never occurred to me until tonight.
I came home anxious to get on with my long to-do list and as I was [...]


August 12, Birthday of the IBM PC

The first IBM PC went on sale 27 years ago today. Think about it. From the phone in your pocket to some of your careers, many of the tools we use, much of the work we do, and many of our careers didn’t exist 27 years ago. The amazing speed of technological advancement is hard [...]


The Conversation

In 1990, Paul Zane Pilzer published Unlimited Wealth the Theory and Practice of Economic Alchemy. It’s been years since I read the book, but of the many views discussed, the idea that stuck with me was that our technological progress is directly related to the extent and speed at which we share information.
Much like the [...]