General
Who are you reading?
As anyone that knows me well is aware, I keep two or three non-fiction books going at all times. (Saves me having to drag them around with me you see.)
I’m currently working my way through the following four:
Reality Check by Guy Kawasaki
Here Comes Everybody by Clay Shirky
Buying In by Rob Walker
Welcome to the Creative Age [...]
3 Steps to Surviving and Thriving in the Coming Recession - Step III: Maintain Perspective
Things are never so good that they can’t get better – and never so bad that they can’t get worse. Whether this turns out to be a u-shaped, v-shaped, or “hockey-stick” recovery, it is going to be what it is going to be. Worrying about it isn’t necessarily going to help. What is going to help personally and economically is doing something about it.
Taming the Beast: Managing your Social Map Part II
I categorize my activities in social media slightly differently than the social technographic profile presented in Groundswell. Primarily because social techonographics is dealing only with activities and I consider an element of intent as well.
I have four major activities in social media:
Consuming Media – Analogous to a Spectator. It is where my look for my [...]
Taming the Beast: Managing your Social Map Part I
Naturally, as a digital agency, we at Real Branding spend a fair amount of time educating clients and partners on social media. And of course many of us also take that into the realm of friends and family. More recently I’ve noticed that the questions are trending away from the “what is it?” category and [...]
Seth Godin recommending Click Fraud?
Seth Godin fired off a missive today on his blog encouraging us to click on ads when we are on websites whose content we appreciate - even if we aren’t interested in the offering.
“I never click on ads.”
It’s almost a badge of honor to say that. The subtext is, “I’m too smart/busy to waste my [...]